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1 marketing structure
Деловая лексика: структура маркетинга -
2 marketing structure
English-russian dctionary of contemporary Economics > marketing structure
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3 marketing structure
English-russian dctionary of diplomacy > marketing structure
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4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 structure
n1) структура2) сооружение; конструкция3) здание, строение
- age structure
- age structure of assets
- agrarian structure
- agricultural structure
- balance-sheet structure
- banking structure
- budgetary structure
- business structure
- capital structure
- class structure
- commercial structure
- corporate structure
- cost structure
- customer salesforce structure
- cost structure
- demographic structure
- economic structure
- export structure
- family structure
- financial structure
- fixed structures
- government structures
- group structure
- hierarchial structure
- import structure
- industrial structures
- interest structure
- job structure
- management structure
- market structure
- marketing structure
- occupational structure
- operational structure
- organizational structure
- patent structure
- pay-off structure
- population structure
- price structure
- producer salesforce structure
- realistic market structure
- residential structures
- revenue structure
- reward structure
- shareholding structure
- simple capital structure
- social structure
- tax structure
- territorial sales structure
- wage structure
- structure of the assets
- structure of a company
- structure of earnings
- structure of economic management
- structure of economy
- structure of exports
- structure of imports
- structure of industry
- structure of an organization
- structure of output
- structure of production
- structure of rates
- structure of society
- structure of trade
- manage the cost structure
- simplify the structureEnglish-russian dctionary of contemporary Economics > structure
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6 structure
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7 marketing audit
Mktgan analysis of either the external marketing environment or a company’s internal marketing goals, objectives, operations, and efficiency. An external marketing audit covers issues such as economic, political, infrastructure, technological, and consumer perspectives; market size and structure; and competitors, suppliers, and distributors. An internal marketing audit covers aspects such as the company’s mission statement, goals, and objectives; its structure, corporate culture, systems, operations, and processes; product development and pricing; profitability and efficiency; advertising; and deployment of the sales force. -
8 marketing partner filming and picture taking
фото- и видеосъемка для маркетинг-партнеров
ОКОИ отвечает за подготовку Программы съемок для маркетинг-партнеров. Эти съемки могут включать в себя корпоративные и образовательные программы или внешние рекламные материалы (подлежит согласованию). Сознавая такие потребности, ОКОИ должен согласовать с МОК оптимальные параметры Программы фото- и видеосъемок. Съемки внутри спортивных арен строго ограничены, и эксклюзивные права принадлежат компании «Олимпийская вещательная служба». Требования к фотографированию аналогичны, но они менее жесткие, если фотосъемкой занимаются сотрудники маркетинг-партнеров.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner filming and picture taking
OCOG is responsible for developing the On-site filming program for marketing partners. This footage may be used for internal materials such as institutional videos, educational videos or external promotions, as approved. The OCOG has to be aware of this need and will have to agree with the IOC the best structure for the Filming and photography program. There are strict rules for filming inside the venues due to the exclusive rights given to Olympic broadcasting services for the delivery of this service. Still photo capture follows similar rules but allows more flexibility if pictures are taken by marketing partner staff.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing partner filming and picture taking
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9 structure
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10 structure marketing
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11 multilevel marketing
сокр. MLM марк. многоуровневый маркетинг (вид маркетинга, основанный на создании сети покупателей-продавцов; дистрибьюторы фирмы-производителя, продав определенный товар, просят покупателя за определенную плату найти новых покупателей, тех в свою очередь просят найти очередных покупателей и т. д.; прецеденты "СЕК" против "Гленн У. Тернер Энтерпрайзес" и "СЕК" против "Коскот Интерпланетари, Инк." в американской судебной практике привел к пониманию вложений покупателей-продавцов в товары, а также первоначальных взносов, при такой торговой схеме как ценных бумаг)Syn:See: -
12 Sochi 2014 marketing plan
- маркетинговый план Оргкомитета «Сочи-2014»
маркетинговый план Оргкомитета «Сочи-2014»
Маркетинговый план, разработанный Оргкомитетом «Сочи-2014» после консультаций с МОК относительно структуры и осуществления Маркетинговой программы Оргкомитета «Сочи-2014», а также Всемирной программы, утвержденной Наблюдательным советом Оргкомитета «Сочи-2014» совместно с МОК в письменном виде с оговоренным обязательным соблюдением всех условий МОК, поставленных Оргкомитету «Сочи-2014».
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Sochi 2014 marketing plan
Marketing plan developed by Sochi 2014 in consultation with the IOC, relating to the structure and implementation of Sochi 2014 marketing program as well as the TOP program, as approved by Sochi 2014 Supervisory Board and by the IOC in writing and subject to any conditions provided by the IOC to Sochi 2014.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > Sochi 2014 marketing plan
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13 matrix structure
1) упр. матричная (организационная) структура [организация\] (организационная структура, в которой сосуществуют функциональные службы, такие как маркетинговые, финансовые и производственные службы, и подразделения, отвечающие за конкретные направления деятельности, напр., конкретный вид продукции, территорию или проект; в такой организационной структуре у одного работника оказывается два начальника, напр., руководитель проекта и функциональный руководитель)Syn:See:2) марк. = matrix marketing organization -
14 matrix marketing organization
марк. матричная организация маркетинга (организация службы маркетинга таким образом, что в ней выделяются несколько подразделений, каждое из которых концентрируется на решении конкретных задач, напр., управление по продуктам, управление конкретными проектами; в качестве критериев структурирования могут выступать регионы, потребители, товары; преимущество подобных структур — малые потери информации и лучшая координация деятельности, недостаток — конфликты по поводу разделения полномочий между руководителями подразделений)Syn:See:Англо-русский экономический словарь > matrix marketing organization
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15 структура маркетинга
В основе структуры маркетинга лежат три основные идеи: ориентация маркетинга, маркетинговые исследования и управление маркетингом. — The pattern of marketing is based on three key ideas: marketing orientation, marketing research and marketing management.
Russian-English Dictionary "Microeconomics" > структура маркетинга
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16 Absatzposition
Absatzposition
market position;
• Absatzpotenzial sales potential;
• Absatzpreis selling (sales) price;
• Absatzproblem marketing problem;
• Absatzprodukt marketing product;
• Absatzprognose sales forecast;
• Absatzprogramm marketing program(me);
• Absatz- und Vertriebsprogramme marketing plan;
• Absatzprovision seller’s commission;
• Absatzprozess marketing process;
• Absatzquote sales (marketing) quota, sales proportion;
• Absatzregulierung market control;
• Absatzrichtung destination of goods sold;
• Absatzrisiko merchandising risk;
• Absatzrückgang letdown (decline, falling) in sales, sales decline (reduction);
• Absatzrückgang aufweisen to be on a downswing;
• Absatzschrumpfung decrease (decline) in sales, sales decline, dwindling sales;
• Absatzschwierigkeiten marketing (sales) difficulties;
• Absatzspezialist marketing specialist;
• mengenmäßiger Absatzspielraum potential market;
• Absatzstab sales force (people, personnel);
• Absatzstatistik marketing statistics, sales chart (statistics);
• Absatzsteigerung increase in sales, increased sales, sales increase;
• planmäßige Absatzsteigerung sales drive;
• Absatzsteuerung marketing control;
• Absatzstockung stagnation in trade, stagnant market, slowing down of sales;
• Absatzstrategie marketing strategy;
• Absatzstruktur marketing structure;
• Absatzstudie marketing investigation, market (marketing [research]) study;
• spätere Absatzstufe later stage in the commercial chain;
• Absatzsyndikat sellers’ cartel;
• Absatzsystem selling plan, marketing (distribution) system;
• Absatztagung sales convention;
• Absatztätigkeit marketing activity (functions);
• Absatztätigkeit fördern to bolster up marketing;
• Absatztechnik marketing technique;
• Absatztendenz sales trend, trend of the market;
• Absatzterminologie marketing terminology;
• Absatzübereinkommen marketing agreement;
• Absatzüberschuss marketing surplus;
• Absatzumfang sales volume, volume of trade;
• Absatzunternehmen sales agency, marketing institution;
• Absatzunterstützung marketing backing;
• Absatzvereinbarung marketing agreement, selling arrangement;
• Absatzvereinigung marketing cooperative (association);
• Absatzverfahren marketing procedure, distribution method;
• Absatzverhältnisse market[ing] conditions, market situation;
• erschwerte Absatzverhältnisse onerous selling conditions (process);
• Absatzverlagerung transfer of sales;
• Absatzverordnung (Agrarprodukte) marketing order;
• Absatzvertrag marketing contract;
• Absatzvertretung marketing (sales [promotion]) agency, distribution;
• Absatzvolumen sales volume, total sales;
• Absatzvorausschätzung sales forecast[ing];
• Absatzvorbereitung durch Vertriebsplanung merchandising (US);
• Absatzvorschau sales forecasting;
• Absatzvorschlag marketing proposal;
• Absatzweg trade (marketing) channels, channels of distribution (trade);
• ausschließlicher Absatzweg exclusive distribution;
• zweistufiger Absatzweg two-tier distribution channel. -
17 Absatzgefüge
Absatzgefüge
marketing structure;
• Absatzgelegenheit sales opportunity;
• Absatzgemeinschaft sales combine (syndicate);
• Absatzgenossenschaft marketing cooperative, cooperative marketing association, (landwirtschaftliche) producer (agricultural) cooperative, farm[er’s] cooperative (US), producer society (Br.);
• Absatzgenossenschaft auf Provisionsbasis terminal cooperative commission agency (US);
• Absatzgepflogenheiten marketing practices;
• Absatzgesellschaft trading company;
• Absatzgliederung sales classification;
• Absatzgremium selling group, sales (marketing) conference;
• Absatzgrenze sales limit;
• Absatzhöhe volume of trade;
• Absatzhonorar (Autor) royalty;
• Absatzindex sales index;
• Absatzkalender selling calendar;
• Absatzkalkulation sales estimate;
• sich in eine gewaltige Absatzkampagne stürzen to launch into a massive sales drive;
• Absatzkanäle marketing channels;
• Absatzkartell distribution (sales, marketing) cartel;
• Absatzkenntnis marketing knowledge;
• umfassende Absatzkenntnisse competence in marketing;
• Absatzkennzahlen distribution indices, (Statistik) standard figures of distribution;
• Absatzklima state of the market;
• Absatzkonjunktur seller’s market;
• Absatzkontingent market (marketing, sales) quota;
• Absatzkontingentierung allocation of sale;
• Absatzkontrolle marketing (sales) control, orderly marketing (US);
• Absatzkontrollstelle marketing board;
• Absatzkonzentration market concentration;
• Absatzkonzeption marketing conception;
• Absatzkosten distribution expenses (costs), marketing (sales) costs, cost of marketing (sales), expenses of marketing;
• Absatzkrise sales crisis, slump in sales;
• Absatzkunde marketing knowledge;
• Absatzkurve distribution (sales) curve;
• Absatzlage sales (market) situation, sales position;
• schlechte Absatzlage poor market situation;
• Absatzleistung market performance;
• Absatzlenkung sales control, control of the market, controlled distribution;
• Absatzmangel selling pressure. -
18 структура
жен. structure поверхностная структура ≈ (предложения) surface structure линг. властная структура ≈ power structure глубинная структура ≈ (предложения) deep structure линг. финансовая структура ≈ economic structure, financial structureструктур|а - ж. structure;
организационная ~ scheme of organization ~ маркетинга ком. marketing structure;
~ продвижения товара promotion structure;
~ный structural;
~ная валютная политика structural exchange policy.Большой англо-русский и русско-английский словарь > структура
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19 Vermarktungsanlage
Vermarktungsanlage
marketing plant;
• Vermarktungsdruck market pressure;
• allgemeine Vermarktungsnormen common marketing standards;
• Vermarktungspolitik trade policy;
• Vermarktungsstruktur marketing structure. -
20 структура маркетинга
1) Business: marketing structure2) EBRD: marketing mixУниверсальный русско-английский словарь > структура маркетинга
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